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About us

I've had my own e-commerce stores since 2005 and also work with a handful of select consulting clients to help them scientifically improve their conversion rates using my split-testing methodology.

I’ve worked with some of the world’s most sophisticated brands and many fast-growing ones you haven’t heard of yet. Double and often triple-digit improvements in conversion are the norm.

Because of the experience I’ve gained from working with dozens of e-commerce clients and running 3 of my own Shopify stores, I was inspired to create Shoptimized, the world’s first conversion-focused Shopify training.

The Shoptimized theme was originally a free bonus given away with the training but since then we've rebuilt it from the ground up and now it's a standalone product.

I have also gone on to create eCom Conversions, the world’s first conversion rate optimization and split-testing training for Shopify store owners.

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